BongaCams
AD Pop-ups
This project focused on designing advertising pop-ups for BongaCams, a leading streaming platform. The goal was to create visually engaging and high-converting pop-ups that capture user attention and drive engagement, whether it’s for special promotions, new features, or increasing user retention.
Company: BongaCams
Task: Creating visually striking pop-ups to attract user attention and boost engagement
Role: UI/UX Designer / Graphic Designer
Timeline: 1 years
Tools Used: Figma, Adobe Photoshop, Illustrator
The challenge was to design eye-catching pop-ups that grab users’ attention without being intrusive, ensuring a balance between visibility and user experience. The pop-ups needed to be engaging, conversion-focused, and visually aligned with the BongaCams brand.
Stage 1: Research
Analyzed the most effective pop-up design trends in the streaming industry. Identified key triggers that increase user engagement, such as exclusive promotions, special events, or new features. Studied user behavior to determine the optimal timing and placement of pop-ups for maximum conversions.
Stage 2: Visual Concept
Developed multiple design concepts, ranging from clean and modern to bold and provocative, ensuring that the visuals align with BongaCams’ branding. Focused on creating high-contrast visuals, neon-inspired color schemes, and dynamic gradients to capture attention instantly.
Stage 3: Design and iterations
Designed high-resolution pop-up variations for A/B testing, optimizing layouts for different screen sizes and user behaviors. Created static and animated pop-ups, ensuring they remain visually appealing without overwhelming the user experience. Worked on mobile-first designs, making sure pop-ups are fully responsive and optimized for all devices.
Stage 4: Launch
Delivered fully optimized assets for implementation by the development team. Conducted A/B testing to analyze user engagement and refined the designs based on real-time performance data.
This project emphasized the importance of effective visual communication in digital advertising. By using attention-grabbing elements, strong CTAs, and smart placement, we created pop-ups that successfully captured user interest, improved conversions, and reinforced brand visibility on the platform.
