Wallester Social
Media Posts
This project focused on designing social media visuals for Wallester, a company specializing in financial digital technologies and VISA card issuance. The goal was to create eye-catching promotional graphics that highlight the company’s innovative financial solutions, drive engagement, and strengthen brand awareness.
Company: Wallester
Task: Creating high-impact social media graphics to promote financial solutions and attract attention
Role: Graphic Designer
Timeline: 2 years
Tools Used: Figma, Adobe Photoshop, Illustrator
The challenge was to design visually appealing, modern, and professional social media content that effectively communicates Wallester’s expertise in financial technologies, digital payments, and VISA card issuance. The designs needed to be clean, corporate, and futuristic, aligning with the fintech industry while maintaining high engagement levels.
Stage 1: Research
Analyzed current trends in fintech marketing and reviewed competitor social media strategies. Identified key messages to emphasize, such as security, innovation, fast transactions, and seamless card issuance. Determined the best-performing visual elements and color schemes in financial sector branding.
Stage 2: Visual Concept
Developed multiple clean and futuristic design concepts, focusing on Wallester’s digital-first approach. Selected a sleek, modern color palette with strong typography for a professional yet engaging look. Incorporated dynamic visuals, abstract digital elements, and 3D card designs to enhance appeal.
Stage 3: Design and iterations
Created social media banners, carousel posts, ad creatives, and animated GIFs to maximize engagement. Designed interactive Instagram stories and LinkedIn posts optimized for corporate engagement. Produced variations for A/B testing, identifying the best-performing styles.
Stage 4: Launch
Delivered high-resolution assets for multi-platform social media campaigns, ensuring broad reach and consistency. Coordinated with the marketing team to align visuals with brand messaging and advertising strategies.
This project demonstrated the importance of strong visual branding in fintech marketing. By combining modern, professional, and engaging designs, we created a social media presence that effectively communicates innovation, security, and digital excellence.
