Vaiz Social
Media Posts
This social media campaign image was designed for Vaiz, a project management software, to announce the launch of the app and attract attention from potential users. The goal was to create a visually striking image that showcases the key features of Vaiz and encourages users to explore the platform for managing their tasks and projects.
Company: Vaiz
Task: Designing an eye-catching social media image for the app launch to attract user interest
Role: Graphic Designer / UI/UX Designer
Timeline: 1 week
Tools Used: Figma, Adobe Photoshop, Illustrator
The challenge was to create a promotional graphic that clearly communicates the capabilities of Vaiz in a clean and modern design, highlighting features such as project management, task tracking, and automation. The design needed to capture the attention of users scrolling through social media feeds while remaining professional and aligned with the brand’s visual identity.
Stage 1: Research
Analyzed trends in social media advertising and competitors in the project management software space to identify design elements that would stand out and resonate with the target audience.
Stage 2: Visual Concept
Developed a vibrant, modern concept with bold colors and clean typography, ensuring that the key features of Vaiz are front and center. The chosen design focuses on simplicity and clarity, making it easy for potential users to understand what Vaiz offers at a glance.
Stage 3: Design and iterations
Designed high-resolution graphics optimized for various social media platforms. Iterated on the design based on feedback to ensure the final product was visually appealing and effectively communicated the app’s core value.
Stage 4: Launch
Coordinated with the marketing team to schedule the release of the image across multiple social media channels, including Facebook, Instagram, and LinkedIn.
This project underscored the importance of strong visual communication in digital marketing. By combining bold, modern design with clear messaging, we were able to create a social media asset that not only attracted attention but also translated into tangible business results for Vaiz.
