BongaCams
Email Design
This project involved designing a new email template system for BongaCams, a leading streaming platform. The goal was to create a visually engaging, user-friendly, and conversion-driven email design that enhances communication with users, increases engagement, and optimizes the performance of promotional and transactional emails.
Company: BongaCams
Task: Developing a modern, engaging email design system for user communication and promotions
Role: UI/UX Designer / Graphic Designer
Timeline: 1 year
Tools Used: Figma, Adobe Photoshop
The challenge was to create a clean, visually appealing, and highly engaging email design that aligns with BongaCams’ brand identity, while ensuring maximum readability, responsiveness, and a strong call-to-action (CTA) structure. The new designs needed to work across various email types, including promotional campaigns, account notifications, special event announcements, and personalized offers.
Stage 1: Research
Analyzed best practices in email marketing for streaming platforms, focusing on what elements drive higher open rates and user engagement. Conducted competitor research to identify industry standards and areas where BongaCams could differentiate. Reviewed existing email performance data to pinpoint areas for improvement, such as CTA placements, color schemes, and content hierarchy.
Stage 2: Visual Concept
Designed multiple layout variations, ensuring they are modern, brand-consistent, and optimized for readability. Developed a responsive, modular structure that allows for easy customization based on the email content. Created visually appealing banners, CTA buttons, and typography hierarchies to maximize engagement.
Stage 3: Design and Prototyping
Built high-fidelity email templates in Figma, ensuring consistency across different types of emails. Designed dark mode-compatible versions to enhance visibility and accessibility. Focused on mobile-first design, ensuring emails look great on smartphones, tablets, and desktops.
Stage 4: Handoff to Development
Collaborated with the email marketing team to implement A/B testing on different design elements (color schemes, CTA buttons, subject lines). Developed responsive HTML/CSS email templates, ensuring compatibility with major email clients (Gmail, Outlook, Apple Mail). Provided detailed documentation and design guidelines, making it easy for the marketing team to create new emails in the future.
This project demonstrated the importance of strong UI/UX design in email marketing. By focusing on branding consistency, readability, and high-impact visuals, we created an effective email system that not only drives engagement but also strengthens user retention on the BongaCams platform.
