BongaCash
Social Media
This project focused on designing social media visuals for BongaCash Affiliate Program, aiming to attract new partners and boost engagement within the affiliate community. The key objective was to create highly engaging promotional graphics that clearly communicate the benefits of joining the program and encourage new sign-ups.
Company: BongaCash
Task: Creating social media graphics to promote the affiliate program and attract new partners
Role: Graphic Designer
Timeline: 2 years
Tools Used: Figma, Adobe Photoshop, Illustrator
The challenge was to design bold, professional, and high-converting social media visuals that effectively showcase the earning potential and advantages of the BongaCash Affiliate Program. The designs needed to be attention-grabbing, while also maintaining a sense of trust, professionalism, and credibility for potential affiliates.
Stage 1: Research
Conducted an in-depth analysis of affiliate marketing trends and successful strategies in the industry. Reviewed competitor campaigns to understand what type of visuals resonate most with affiliate marketers. Identified key selling points such as high commission rates, real-time tracking, and fast payouts, ensuring that these were highlighted in the visuals.
Stage 2: Visual Concept
Developed multiple design approaches, including modern, finance-driven layouts with a focus on trust, earnings, and partnership success. Selected a bold color palette with strong typography to enhance readability and maximize impact. Incorporated graphs, payout examples, and earnings potential visuals to make the offer more tangible and appealing.
Stage 3: Design and iterations
Created high-resolution social media banners, Instagram/Facebook ads, and animated GIFs to increase engagement. Designed interactive Instagram stories and carousel posts, optimizing them for affiliate marketing promotions. Made variations for A/B testing to identify the highest-performing visual elements.
Stage 4: Launch
Delivered optimized assets for multi-platform social media campaigns, ensuring the highest possible reach. Worked with the marketing team to align visuals with affiliate recruitment strategies, ensuring consistency in messaging.
This project highlighted the importance of visually-driven marketing for affiliate recruitment. By emphasizing earnings, trust, and partnership benefits, we created a set of high-converting graphics that not only caught attention but also motivated potential affiliates to take action.
