LEON
Email Design
This project focused on redesigning the email templates for LEON, a sports betting and online casino platform. The goal was to develop a modern, engaging, and conversion-focused email design style that enhances user experience, improves readability, and drives higher engagement with promotional offers and platform updates.
Company: LEON
Task: Developing a new, visually appealing email design style for marketing and user engagement campaigns
Role: UI/UX Designer / Graphic Designer
Timeline: 2 weeks
Tools Used: Figma, Adobe Photoshop
The challenge was to create a bold, modern, and mobile-friendly email design system that aligns with the LEON brand identity while improving readability and interaction rates. The design needed to be visually striking, ensuring that promotional offers, betting updates, and casino-related content stand out and drive user engagement.
Stage 1: Research
Analyzed email marketing trends in the betting & casino industry to understand what styles drive the most engagement. Conducted competitor research to identify best practices and areas for improvement. Evaluated existing LEON email templates to determine pain points, such as low engagement or readability issues.
Stage 2: Visual Concept
Designed multiple email template variations, experimenting with typography, colors, CTAs, and layout structures. Ensured consistent branding, using LEON’s black, red, and white color scheme while modernizing the design. Created sections for dynamic content, including live match updates, exclusive offers, and personalized promotions.
Stage 3: Design and Prototyping
Developed high-fidelity email designs in Figma, optimized for dark mode compatibility. Designed modular, scalable components, allowing for flexible use across different email types (promotions, account updates, newsletters). Focused on mobile optimization, ensuring emails look perfect across various screen sizes.
Stage 4: Handoff to Development
Collaborated with the email marketing team to conduct A/B testing on different designs. Optimized HTML/CSS for responsive email templates, ensuring smooth rendering across major email clients. Provided design documentation and guidelines, making future email creation faster and more consistent.
This project reinforced the impact of strong visual design in email marketing. By focusing on bold branding, clear CTAs, and mobile-friendly layouts, we created a modern and high-performing email system that enhances communication and drives business growth for LEON.
