Wallester Types
Website Page
This project focused on designing a dedicated page for Wallester’s website, showcasing the different types of VISA cards available for businesses and individuals. The goal was to create a visually appealing, easy-to-navigate, and informative page that highlights the features and benefits of each card type, helping potential clients choose the best option for their needs.
Company: Wallester
Task: Designing a structured and engaging web page to present available VISA card types
Role: UI/UX Designer
Timeline: 1 month
Tools Used: Figma, Adobe Photoshop, Cinema4D
The main challenge was to organize and present multiple card options in a clear, user-friendly, and visually appealing format. The page had to be modern, professional, and easy to navigate, ensuring that users could quickly compare card features and understand their benefits.
Stage 1: Research
Analyzed financial website trends and best practices for presenting multiple product options. Researched competitor websites to identify the most effective ways of showcasing card benefits. Defined the target audience (businesses, fintech startups, and individual clients) to tailor the content structure accordingly.
Stage 2: Visual Concept
Developed multiple layout variations, ensuring a modern, intuitive, and high-converting design. Focused on clarity and accessibility, using clean typography, iconography, and structured sections. Created interactive elements, such as hover effects and expandable details for each card type.
Stage 3: Design and Prototyping
Designed high-fidelity wireframes and interactive prototypes in Figma, ensuring smooth navigation and responsiveness. Integrated comparison tables, card visuals, and CTA buttons for seamless user interaction. Ensured mobile-first optimization, making the page fully responsive across devices.
Stage 4: Handoff to Development
Worked closely with the development team to ensure a pixel-perfect implementation of the design. Provided detailed design documentation, including style guides and interaction behaviors.
This project demonstrated the importance of intuitive UX/UI design in fintech. By focusing on clarity, visual hierarchy, and responsive design, we created a web page that effectively presents Wallester’s card offerings while enhancing user experience and driving conversions.
